On August 28, 1898, Bradham renamed his drink “Pepsi-Cola”. He sold it at his pharmacy in New Bern, North Carolina under the name “Brad’s Drink” which enjoyed instant local success. In 1893, a pharmacist named Caleb Bradham created a beverage made of sugar, water, caramel, lemon oil, nutmeg, and other natural additives.
Probably the most surprising aspect of Pepsi’s brand is that it wasn’t always called Pepsi. Its rich history spans over a century and its current form is the culmination of many changes - a constant exercise in progressive minimalism as the company strives to keep its image relevant for every generation. Pepsi is one of the most globally recognized logos in the world.
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